The Redesign of Pepsi Logo

The New Pepsi Logo

NEW YORK – How long does it take to remake an icon? Try five months.

That’s the amount of time Pepsi took to revamp its famous logo, after top executives Indra Nooyi and Massimo d’Amore called for a “quantum leap” forward in transforming the soft-drink category and defining Pepsi as a cultural leader, said Frank Cooper, Pepsi’s VP-portfolio brands.

“We felt like, as we move out of this traditional mass marketing and mass distribution era into today’s culture, there’s an opportunity to bring humanity back, both in terms of the design but also in the way we engage consumers,” he said. “By making the logo more dynamic and more alive … [it is] absolutely a huge step in the right direction.”

And a costly one. Pepsi would not discuss what it’s paying for the revamp, but experts estimate the cost for a top firm to work five months at north of $1 million. But that’s just the beginning. The real cost, said an expert, is in removing the old logo everywhere it appears and putting new material up. For Coke or Pepsi, when you add up all the trucks, vending machines, stadium signage, point-of-sale materials and more around the world, it could easily tally several hundred million dollars, the expert said.

The new logo is a white band in the middle of Pepsi’s circle that loosely forms a series of smiles: A smile will characterize brand Pepsi, while a grin is used for Diet Pepsi and a laugh is used for Pepsi Max. The new logo is Pepsi’s 11th in its 110-year history. Five logos have been introduced in the past 21 years, with the last update in 2002.

Less than subtle
Omnicom’s Arnell Group was tapped to work on the redesigns, which also include Mountain Dew — soon to be known as Mtn Dew — and Sierra Mist. The agency already had experience working with Pepsi, having spearheaded more than 35 packaging designs for the company.

Consumers won’t see a new campaign for a while. Mr. Cooper said the launch isn’t expected until 2009. But “when we turn the lights on, hate it or love it, you will absolutely know that Pepsi is out in the marketplace,” he said.

So far, branding experts are in both camps. “It’s tilting the whole brand presentation from a classic expression of uniqueness and quality into something that is much more humorous, almost flippant,” said Tony Spaeth, an identity consultant. “It worries me that it is less durable, less permanent and classic. It comes across as more of a campaign idea than an enduring brand expression.”

“This seems to be a really good solution. It feels like the same Pepsi we know and love, but it’s more adventurous, more youthful, with a bit more personality to it,” said Chris Campbell, executive creative director at Interbrand. “In theory, what they’re doing sounds like a really clever solution to link together a family of brands.”

Tags: logo design, new logo, pepsi logo

6 Business Web Design SEO Tips – E-commerce Websites

We thought this was a very helpful video, so we wanted to post this video on our blog. For any questions regarding the 6 SEO tips, please gives us a call we will be more then happy to assist you.

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How to Find a Good Web Design Company

This article was published by: Johnny Flash and we thought it was a great article to publish it on our blog too.

There are so many web design companies that it can be difficult to find one that you feel confident in. Here are seven steps to take to find a good web design company.

Explore Consultations/Referrals

One of the best ways to find a quality web design company is to ask around. Do you know anyone that recently created a web site or other business owners that might have experience in this area? Ask them about the process and if they would recommend the web designer that created their site.

Evaluate the Company

Once you’ve found several possibilities, evaluate the company. Take a close look at their website. Is it thought out? Does it look professional? Can you find information that you’re looking for? Also examine their portfolio of other web sites they’ve completed. Do they look like web sites that reflect a style and size you are looking for? Before you move on, jot down their contact information and company location. You want to make sure they are located in the same country as you (if possible) and have an accessible email and phone number.

Evaluate their Communication

The next step is to communicate with them. Measuring email response time is usually a good test. How long does it take them to reply? Are they helpful? Can they answer your questions? If it takes them more than 24 hours to respond to you during weekdays, then that may be a sign to keep looking. You want to have a responsive design company.

Expect a Comprehensive Proposal

Once you’ve established communication, ask the web design company for a written proposal. It should be detailed and include specifics such as cost, terms, timeline for completion and require a signature. Don’t be surprised if they require a deposit upon contract signing–this is a common practice in the industry.

Email a Current Client

If the terms of the contact seem reasonable, ask if you can contact a current client. This will hopefully boost your confidence and give you access to an outside opinion. Make sure you thank them for taking the time to answer your questions.

Examine your Choices

Receive proposals from multiple companies and then compare your choices. Remember, lowest price doesn’t always translate to the best choice. Look through the terms of each contract and re-examine your confidence in each company.

Ensure you have the Ability to make Changes

Make sure when your new web site is all up and running and the web design company is done, that you will have an easy way to update your web site. Don’t be forced to learn HTML and the ins and outs of the web in order to keep your site effective. Talk about this before signing on the dotted line.

Tags: find good webdesign, web business, web design companies