Sorry about the poor updates!!
We are sorry that we haven’t updated the site since last month, but we have been very busy here at Eri Design. April is our busiest month, and its very important that we focus on our clients, since they are our first priority. But we haven’t forgot about you, our regular blog visitors. Please visit us back soon and we will have new articles.
Wisconsin’s new logo and slogan
By Ryan J. Foley, Associated Press Writer
MADISON, Wis. – Wisconsin’s new state slogan is already inspiring something, but it’s not exactly unanimous praise.
Gov. Jim Doyle said Monday the state will use “Live like you mean it” to promote Wisconsin as a tourism and business destination, replacing the slogan “Life’s So Good.”
But motivational speakers, authors and even wine and spirit maker Bacardi have already used the phrase in marketing campaigns. Some critics who aren’t thrilled the state is adopting their slogan may oppose its attempt to get federal trademark protections on it or even take legal action.
“They are not going to get a federal trademark. I just wanted to let them know that,” said Ellyn Luros-Elson, a Napa, Calif., dietitian who is co-author of a 2006 book by that name. “It doesn’t make sense the state is going to use something they know has already been put out there.”
The state’s brand manager, Sarah Klavas, said the Department of Tourism thoroughly vetted the phrase before introducing it and is confident there will be no trademark infringement.
She said the state applied for a trademark with the U.S. Trademark and Patent Office and is awaiting approval. A legal review, which included hiring an outside firm, turned up no problems and she noted that multiple entities can use the same phrase as long as they are promoting different items.
2009 Amazing Designs by Neil Duerden
Neil Duerden
Neil Duerden is internationally famous and talented UK designer. Neil is a master of the collage style, and is always pushing the limits of design, not only in his personal work, but his commissions as well. He creates pieces that combine elements from mixed media, photography that are interlaced with complex vectors to create pieces that always hit the brief for clients all around the world. He has clients that are located all over the world, and his client list includes, Nickelodeon, Capital One, Adidas, etc. Take a look at some of his new work below. They really blow your mind out, i know it blew my mind out.
2009 Amazing Designs by Neil Duerden
2009 Amazing Designs by Neil Duerden
Inspirational Designers, and how to get recognized as a Web Designer
Want to get recognized in the graphic and web design world? Here are some tips on how to get yourself out in the design spotlight and promote your work. We’ll also be looking at some of today’s most inspiring designers, and what makes them famous.
- Focus on your strengths. Are you better at illustration? Designing web layouts? Creating graphics? Try to pick your strongest skill and use it to your advantage. This will help you stand out and better display yourself. Of course you never want to spend too much time on one thing and leave no time for anything else, but if you can use your strengths to your advantage you’ll be one step ahead of the competition.
- Eliminate your weaknesses. Surround yourself with people who are good at what you’re not. Have them help you get better in those areas. Ask for resources you can use to get better at those things that have always frustrated you. The worst thing you can do is avoid something simply because it’s challenging.
- Challenge yourself constantly. Always go a step further to learn a more advanced technique. One new technique may open up thousands of possibilities in your work. If you always take the easy way out, you won’t learn as much, and you’ll never try anything new.
- Broaden your skills. Even if you’re exceptionally good at one thing, if you don’t try to learn new things you’re going to run into a lot of walls down the line. Broadening your design skills can be an easy and fun process if you use the right resources and put your mind to it. Also, being stuck with an obsolete skill will get you nowhere. Web and graphic design is constantly changing, and if you can’t keep up, you’re going to be left in the dust.
Color Branding and Corporate Identity
Color is a very important factor in design can be quite significant in defining the identity or branding of a company. Companies use colors to brand their products so that we are reminded of the product simply by recognizing a combination of colors. Not only these large companies but many designers and small companies use colors to identify themselves to stand out. Here are some examples of websites where the color contributes to the company’s identity:
Apple
Apple has always been known for their use of silver, both in their products and their advertising. The Apple website clearly displays this by the use of a silver gradient navigation, and light grays and white for the rest of the site. With their common use of silver computer casing, Apple has indeed branded themselves with the color silver. Apple also uses bright colors for some of their product lines, including the iMac and iPod shuffle/nano.
(For an interesting article documenting the change in Apple’s design between 1977 and 2008 click here) › Continue reading
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